Chris Colella

christophercolella@gmail.com

www.chriscolella.com

510-362-1065

Austin, TX

Skills and Software

programs.png

Experience

Electronic Arts (EA)
April 2013 - Present

Project “Rene”
Senior Experience Designer

  • New and exciting things!

The Sims 4
Experience Designer II

  • UI/UX feature ownership from start to finish

  • Creation of wireframes, mockups, and interactive prototypes for new UI features

  • Creation of icons in Adobe Illustrator

  • Design, implementation, and testing menus in-game

  • Streamlining of processes and owner of detailed documentation to reduce manual labor for the team

  • Partnership directly with design and engineering disciplines

The Simpsons Tapped Out
UI Art Lead

  • Led and managed a small, dedicated UI art team with both internal and external artists. Reviewed work, provided feedback, and facilitated career development within my team

  • Drove UI art style and user experience flow for live service events that were released on a tight schedule

  • Created tasks and sprint schedule for UI team to align with established roadmap

  • Designed, scripted, implemented and tested menus in-game

  • Worked directly with licensors to achieve quality results true to The Simpsons brand

  • Created technical documentation for implementation purposes, and in-depth illustration guides on UI art style

  • Created automated generation tools for setting up files, streamlining processes and reducing manual labor and room for human error

Unreleased Unity-based mobile game
UI Art Lead

  • Led and managed a small, dedicated UI team

  • Worked with art director to author a UI art style that adhered to brand identity while retaining individual personality

  • Created in-depth style guides, technical guides, and illustration style walk-throughs

  • Collaborated with engineering leads and tech art lead to create a unity-based UI toolkit that allowed usto bring the interface to life without weighing down performance on mobile devices

  • Designed, scripted, implemented and tested menus in-game

Other Ocean Interactive
July 2011 - April 2013

Artist

  • Acted as an art generalist. Worked on both 3d and 2d animation, modeling, rigging, and implementation.

  • Created UI primarily in scaleform

Education

Ringling College of Art and Design
2007-2011

BFA, Game Art & Design