Chris Colella
christophercolella@gmail.com
www.chriscolella.com
510-362-1065
Austin, TX
Skills and Software
Experience
Electronic Arts (EA)
April 2013 - Present
Project “Rene”
Senior Experience Designer
New and exciting things!
The Sims 4
Experience Designer II
UI/UX feature ownership from start to finish
Creation of wireframes, mockups, and interactive prototypes for new UI features
Creation of icons in Adobe Illustrator
Design, implementation, and testing menus in-game
Streamlining of processes and owner of detailed documentation to reduce manual labor for the team
Partnership directly with design and engineering disciplines
The Simpsons Tapped Out
UI Art Lead
Led and managed a small, dedicated UI art team with both internal and external artists. Reviewed work, provided feedback, and facilitated career development within my team
Drove UI art style and user experience flow for live service events that were released on a tight schedule
Created tasks and sprint schedule for UI team to align with established roadmap
Designed, scripted, implemented and tested menus in-game
Worked directly with licensors to achieve quality results true to The Simpsons brand
Created technical documentation for implementation purposes, and in-depth illustration guides on UI art style
Created automated generation tools for setting up files, streamlining processes and reducing manual labor and room for human error
Unreleased Unity-based mobile game
UI Art Lead
Led and managed a small, dedicated UI team
Worked with art director to author a UI art style that adhered to brand identity while retaining individual personality
Created in-depth style guides, technical guides, and illustration style walk-throughs
Collaborated with engineering leads and tech art lead to create a unity-based UI toolkit that allowed usto bring the interface to life without weighing down performance on mobile devices
Designed, scripted, implemented and tested menus in-game
Other Ocean Interactive
July 2011 - April 2013
Artist
Acted as an art generalist. Worked on both 3d and 2d animation, modeling, rigging, and implementation.
Created UI primarily in scaleform
Education
Ringling College of Art and Design
2007-2011
BFA, Game Art & Design